A new drink that also happens to be illegal is replacing alcohol in Canada, in shot sized bottles with a fancy label. The single serving bottles look similar to the small bottles of rum or vodka we’re used to seeing but the clearish-yellow liquid is far from it. According to Health Canada the substance called Pace is a controlled substance and is illegal in the country.
The company manufacturing the drink have branded it as an alternative to alcohol and providing a similar buzz but without the alcohol, calories and subsequent hangover.
The active ingredient in Pace is MEAI, which is a new synthetic ingredient that delivers a mild inebriation and a similar feeling to being intoxicated. The manufacturers claim this “feeling of contentness” curbs excessive drinking. They also claim the drink is legal.