A recent study found that not enough fast food franchise staff upsell meals to customers, including asking phrases like “would you like fries with that?”
 

A mystery shopper business recently found that 54% of staff didn’t make any attempt to upsell the meal.
 

Monitoring sales staff is an integral part of businesses success and by training staff to upsell would increase the average sale by between 10-40 % and thereby increase the businesses bottom line substantially.
 

Burger Edge, Crust Gourmet Pizzas, Grill’d, Healthy Habits, Jesters, Noodle Box, Pie Face, Salsa’s Fresh Mex Grill, Sumo Salad, Sushi Train, Wok in a Box and Zambrerowere all included in the study which involved mystery shoppers rating the service of the outlets based on various criteria.
 

Other areas that were also assessed were maintenance of rubbish bins, meal order taken within a reasonable period of time, staff members able to answer questions about the menu, orders filled correctly, tasty food and accurate billing, however the outlets scored well in these categories.
 

For fast food staff simply having a good understanding of your product will assist you to upsell effectively. Also employers in the fast food industry should consider incentivising staff that upsell which will encourage them not only to upsell, but to do so quickly so that service is not slowed down in the process.