Apparently the demand for convenience is propelling wine in a can, with a huge increase in consumer acceptance experienced in the US recently.

According to David Messum, an ambassador for the Drinks Collective Show, the demand for wine in a can is growing even in Australia with consumers seeking more convenience.

Messum runs a wine based marketing agency, Just the Drop and overseas wine label Born & Raised. He says canned wine is gaining momentum in the UK as well and expects Asia to follow suit soon.

Cans provide greater convenience for everyday wine drinkers, and takes up less storage space. Messum says there’s an immediacy to the drinking.