According to a national research study released by The Salvation Army recently, most Australians want alcohol out of sporting events. In other words most Aussies would prefer not to see alcohol advertising during sporting events but would rather have it phased out of sport completely.
The Salvation Army commissioned the Roy Morgan run survey of 1001 Australians which revealed that almost all believe that alcohol and sport are too closely linked in Oz at the moment.
The research was commissioned as part of Alcohol Awareness Week in November. The Salvation Army sees harmful affects of alcohol on the community through their counselling services and programs and according to them this survey proves that the community shares the same concerns.
Illwarra sporting, academics and charity representatives have welcomed the research findings that prove that at least 67 per cent of those surveyed felt that alcohol advertising needed to be phased out like tobacco advertising was in the past.
The following excerpt from TheHerald.com.au explains further:
Sixty-seven per cent of those surveyed felt that, just like tobacco advertising was phased out, it was time to phase out alcohol sponsorship of sport.
And 70 per cent of people said that the amount of alcohol advertising people under 25 saw encouraged them to drink more.
University of Wollongong academic Professor Sandra Jones said the findings of the national survey mirrored that of research undertaken by the university, and other institutions.
‘‘We know from good solid evidence from longitudinal studies over a number of years that the more young people are exposed to alcohol advertising, the earlier they start drinking, the more they drink and the more alcohol-related harm they experience,’’ Prof Jones said.
‘‘Having so much alcohol advertising during televised sport is a big contributor to young people taking up drinking and drinking at harmful levels in Australia.’’
The post goes on to express the view of Professor Jones, The director of the Centre for Health Initiatives who believes that alcohol advertising is not restricted to television, with the promotion brands, liquor outlets and clubs occuring through sports sponsorship as well.
She explained that alcohol is being too closely associated with alcohol which is sending a clear message to young people that drinking and sport do go together. It is implied that if you watch sports, you drink alcohol and if you participate in sports you will drink alcohol and that if you are a sporting fanatic, your will drink alcohol.
She says that as tobacco advertising in sport was banned sending the message that tobacco and sports do not go hand in hand, the banning of alcohol advertising and promotion in sport should have a similar effect.
The post then went on to quote the chairman of Football South Coast, Eddy de Gabriele who was also pleased with the research findings,
Football South Coast chairman Eddy de Gabriele also welcomed the survey.
‘‘Why is it that tobacco advertising was banned, but not alcohol – they are both drugs,’’ he said.
‘‘It’s a good thing to follow sport, but if it’s tied in with alcohol advertising, then it sends the wrong message that drinking alcohol must be a good thing too.
‘‘We have got 18,000 players from five years old all the way up to our league teams, and we needed to send a consistent message to our players of all ages that we don’t promote alcohol or smoking through sponsorship of any kind.’’