Apparently freezing your vodka isn’t such a good idea after all.

While we’ve been placing our vodka in the freezer for years, an expert now says putting your vodka in the freezer only dulls its flavour.

Grey Goose creator Francois Thibault, sticking vodka in the freezer is the number one mistake people make with vodka. He suggests adding ice to it instead to achieve the ideal temperature between 0-4c.