Bacardi Martini Australia launched

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Bacardi Martini Australia is now totally owned, subsidiary of the global Bacardi group and a post on detailed exactly what this means.

On the outside it appears that little has changed for the largest family owned spirits company in the world, but behind the scenes there will be changes.

The company says they are trying to develop a culture that is entrepreneurial and one that instills a sense of teamwork. They also want to add value to consumers and partners.

In Australia, Bacardi and BMA will still be engaging with bartenders through the Bacardi Legacy Cocktail Competition and will focus locally on its portfolio of premium cocktail brands.


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