Alcohol Advertising Targeting Children According to Study

The damage that alcohol can do young people is a topic that is particularly relevant to workers in the RSA industry because they play such an important role in making sure minors don’t get their hands on alcohol.

Anyone whose work involves selling or serving alcohol to the public, need to consider the negative effects of alcohol on teenagers and the legal consequences of serving minors. Anyone in a position to serve alcohol to underage minors needs to be aware of the consequences of their actions, which can be detrimental to young person because it may instil in them a drinking problem later in life.

Studies have already proven that the younger a person starts drinking, the more likely they are to binge drink at a later stage in life. Now a new study in the UK has confirmed what many have suspected even here in Oz, that children are more exposed to alcohol advertising than their parents.

Although the study was arranged by the European Commission and surveyed children in the UK, similarities can be drawn to Oz. Even here alcohol advertising has been criticised as targeting children with its themes and timeslots, especially during big sporting events.

Another interesting finding by the report was that social media advertising of alcohol is on the rise which may have a greater impact on young people as they are the ones who predominantly use social media.

According to the New Zealand based Alcohol Action group alcohol advertising encourages young people to start drinking and for those that are already alcohol consumers, marketing encourages them to drink more. The group are afraid that these advertising and marketing messages are saying to youth that alcohol is the way to happiness and success.

Read about the study below, the post was taken from Tvnz.co.nz:

sportswoman_s_drink_drive_drama_1Youths are more exposed to alcohol advertisements than their parents, according to a new study.

A new study for the European Commission found that children in the UK are more exposed to alcohol marketing than adults are, with 10 to 15-year-olds seeing 10% more alcohol advertising on television than their parents do, and 50% more ads for pre-mixed drinks.

The report also warned of the expansion of alcohol marketing on social media like Twitter and Facebook, which many young people use.

Alcohol Action New Zealand says alcohol marketing increases the likelihood that teenagers will start drinking and encourages those who already drink to consume more.

It said in a statement that alcohol advertising helps to maintain the country’s “damaging drinking culture through influencing the population, especially the next generation, to believe that drinking alcohol is the path to happiness and success”.

http://tvnz.co.nz/national-news/kids-see-more-alcohol-marketing-than-adults-study-5360443

The consequences of underage drinking go beyond the physical impact that alcohol has on the developing body of a teen, but it also affects the choices they make, which often can impact their entire lives.

The Responsible Service of Alcohol regulations dictate that any person who looks young must be asked for their ID by alcohol servers, especially people who appear under the age of 25. Serving alcohol to minors can result in a fine for the server, the venue and even the young person, so be sure that you aren’t contributing to the problem by asking young people for an ID and ensuring that they are over the legal drinking age.