10 Things You Never Knew about Absolut Vodka

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Whether you’re a fan of vodka or not, you’ve probably heard of Absolut – an alcohol brand with a hugely successful marketing campaign.

Here are some things you probably haven’t heard about the brand before,

  • Andy Warhol is responsible for the first of those artsy ads that propelled the brand.
  • It’s no surprise the brand loves art and has a collection of over 900 commissioned works.
  • Everything is locally sourced including the water used to make the vodka.
  • Absolut gives distillate byproduct/ protein to pigs and cows at local farms.
  • The brand sources its water from more 450 feet deep so it’s much purer.
  • It is a 100% wheat vodka which makes it almost completely neutral.
  • Absolut is completely gluten free.
  • The brand recently released a powerful video in support of equal love.
Find out more about this iconic brand at https://vinepair.com/articles/absolut-vodka-sweden/